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JASON GOLBERG

Art of Scale is a business scaling SaaS platform co-founded by seasoned entrepreneur and venture capitalist Jason Goldberg. Built around the philosophy that “scaling is a craft,” the platform was designed to help founders and CEOs master the habits, systems, and thinking required to grow sustainable businesses.

Ahead of the launch of The Art of Scale book and platform, Jason needed to establish stronger market visibility and position himself as a trusted authority in business scaling.

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THE CHALLENGE

Despite decades of experience helping businesses scale, Jason’s expertise was not yet being consistently translated into public thought leadership content.

The challenge was not credibilitY but visibility and positioning.

Art of Scale needed a stronger founder-led presence that could:

  • Build anticipation ahead of the platform and book launch
  • Establish Jason as a recognised voice in business scaling
  • Create consistent engagement with founders and business leaders
  • Turn years of insight and experience into strategic market-facing content

Without a consistent thought leadership strategy, much of the value behind the Art of Scale philosophy remained invisible to the broader market.

PARTNERING WITH JEDI FOR SUCCESS

Jedi partnered with Art of Scale to manage and shape his LinkedIn thought leadership strategy during the lead-up to the launch of the Art of Scale platform and book.

Our work included:

  • Founder-led thought leadership: Turning Jason’s business scaling expertise, stories, and frameworks into strategic LinkedIn content
  • Content positioning: Refining messaging to consistently reinforce Art of Scale’s philosophy and positioning
  • Audience-focused storytelling: Creating posts designed to resonate with founders, CEOs, and growth-stage business leaders
  • Brand authority building: Positioning Jason as a credible and experienced guide in the scaling space
  • Launch visibility: Building awareness and anticipation leading up to the release of the book and platform

The goal was to create a consistent public narrative that helped the market clearly understand who Jason helps, what Art of Scale stands for, and why his thinking matters.

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THE OUTCOME

Stronger Founder Positioning: Jason established a clearer and more recognisable voice around scaling businesses and founder growth.

Increased Brand Visibility: Consistent LinkedIn content helped build awareness and anticipation around both the Art of Scale platform and book launch.

Thought Leadership Authority: Jason’s experience and frameworks were translated into accessible, engaging content that positioned him as a trusted expert in the scaling space.

Audience Engagement: Founder-focused storytelling and strategic content helped attract attention from business leaders aligned with the Art of Scale philosophy.

The result was a stronger founder-led brand presence that supported the launch and long-term positioning of Art of Scale in the market.

Strategic Content Examples: 

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