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THE CLIENT

Edge Growth is one of South Africa’s leading SME development and impact investment firms, helping corporates drive sustainable economic growth through ESD, SME funding, and transformation initiatives.

Despite their deep expertise and strong market reputation, much of Edge Growth’s insights and strategic thinking were not visible online in a meaningful way. Their best insights lived inside reports, events, and internal conversations rather than in market-facing thought leadership content.

 

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THE CHALLENGE

Edge Growth had strong credibility within the enterprise and supplier development sector, but their digital thought leadership presence was not fully reflecting the depth of their expertise or influence in the market.

Their challenge was not capability but consistent positioning, visibility and strategic communication.

Without a structured content ecosystem:

  • Valuable insights from webinars, events, and industry discussions were being underutilised.
  • Their LinkedIn presence lacked a consistent strategic narrative.
  • Their expertise was not being fully leveraged to support long-term relationship building and business development conversations.

PARTNERING WITH JEDI FOR SUCCESS

Jedi has partnered with Edge Growth to develop an ongoing thought leadership and a content marketing system designed to amplify their expertise and strengthen their visibility among the SME development market at large.

Our work included:

  • Thought leadership positioning: Refining messaging to better resonate with corporate transformation leaders and enterprise decision-makers.
  • Strategic content creation: Turning long-form webinars, panel discussions, events, and internal expertise into thoughtful YouTube and LinkedIn content.
  • Content pillar development: Creating strategic themes around SME development, ESG, transformation, and supplier development.
  • Event-driven marketing support: Using strategic messaging and content to drive attendance to webinars, industry conversations, and in-person events.
  • Messaging refinement: Continuously evolving positioning and language to align with shifting market conversations.
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THE OUTCOME

Through ongoing positioning work and the distribution of consistent content, Jedi helped amplify Edge Growth’s digital market influence and strengthen its positioning as a leading voice in SME development and transformation.

Edge Growth established a solid, consistent, and strategic presence across LinkedIn, YouTube and other digital channels.

In a sector driven by trust, credibility, and long-term relationships, Edge Growth’s thought leadership ecosystem now plays an important role in influencing conversations, nurturing stakeholders, and reinforcing their authority in the market.

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