DONE FOR YOU:
Archive Activation
Turn your existing interviews, talks and event recordings into a consistent library of strategic, standalone videos. We find the strongest ideas in your archive, restructure them into 8–15-minute episodes, and publish them each week.
WHO IT'S FOR
Built for leaders sitting on years of unused footage
You've done the interviews, the keynotes, the webinars, the panel discussions and the live events. Each one worked once then disappeared or lay dormant in old online videos or your Google Drive.
Archive Activation is for thought leaders and organisations whose expertise are already on record but remain hidden in old files or on other people's platforms.
We repackage and revive your videos into standalone strategic episodes.
PHASE 1
2-Week Strategy Sprint
Before any videos are cut, we map what you have and what it's worth. If your archive is too thin to sustain weekly videos, we'll tell you and advise an alternative option.
During this phase, we audit your full video archive, build a repurposing opportunity map, define recurring formats, editorial selection criteria, and set the CTA, editing and packaging direction.
We come out of this phase with a 90-day repurposing roadmap.
PHASE 2
Monthly Production
Each month we source and catalogue recordings from your approved archive, select the strongest segments against your content pillars, and restructure them into four standalone 8–15-minute episodes.
Every episode is given a strategic call to action, packaged then publish to YouTube - weekly.
You handle: confirming footage rights and approving content on time.
WHAT'S INCLUDED
✅ Strategy Sprint (2 weeks, required first phase): a full archive audit, repurposing opportunity map, recurring formats and editorial selection criteria — delivered as a 90-day repurposing roadmap.
✅ 4 standalone episodes per month (8–15 minutes each): sourced and catalogued from your approved archive, selected against your content pillars, and restructured into coherent standalone episodes.
✅ Editing & packaging: branding, captions, a strategic call-to-action, SEO-optimised title, thumbnail and description for every episode.
✅ Publishing to YouTube.
✅ Monthly management: planning meeting, performance report & review.
WHAT'S NOT INCLUDED
❌ New filming or studio production. If you need original videos, see our Full-service package or request a hybrid package option.
❌ Restoration of damaged or poor-quality footage.
❌ Animation or motion graphics. (Can be requested at as an add-on).
❌ Third-party licensing costs and rights clearance.
❌ Short-form social clips (Shorts, Reels, TikTok).
❌ Paid media and ad management.
FAQ'S
Questions before you book?
The things most leaders ask about Repurposing, answered straight.
How much existing footage do we need?
Enough recorded material to sustain four videos a month — typically a healthy backlog of interviews, talks, webinars or event recordings. We assess this honestly during the Strategy Sprint; if your archive is too thin, we'll say so and recommend Full-Service YouTube instead.
Why is the Strategy Sprint required?
Because repurposing without an editorial strategy is just clip-cutting. The archive audit, opportunity map and CTA framework are what turn old recordings into a strategic content programme — and you keep the strategy document and 90-day roadmap either way.
Do you film anything new?
No — Archive Activation works entirely from existing footage. If a topic needs new material, or your archive runs low, that's where Full-Service YouTube comes in.
What about interviews that live on someone else's channel?
Appearing in a podcast or interview doesn't automatically mean you can republish the recording. You're responsible for confirming rights, but we identify what's usable and flag anything that needs permission during the sprint.
When do the weekly videos start?
The first weeks are the Strategy Sprint. Editing and publishing begin as soon as it's complete, following the 90-day repurposing roadmap.
What's the minimum commitment?
The 2-week Strategy Sprint, then a three-month minimum on the monthly engagement. After that it's month-to-month with 30 days' notice.
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hello@jedimarketing.co.za | (+27) 60 991 2089 | Johannesburg