10 years of helping brands turn visibility into commercial results.

Turn YouTube Into A Customer Acquisition Channel.

Jedi is a brand & content marketing consultancy that helps business leaders plan, launch and grow strategic YouTube shows that build trust at scale and attract new buyers consistently.

Step 1

Conversion System Design

Once-off

Jedi analyses your business model, sales process, and customer behaviour to define your positioning and messaging. We then design and build the full repeatable sequence that moves your audience from consuming your content to becoming qualified leads.

Step 2

YouTube Authority Engine

Monthly

A strategic monthly process of translating your expertise into long-form content built around real buyer needs and pain points. Each video is structured and packaged to hold attention and deliberately move viewers to take the next course of action.

Optional add-on

Short-Form Distribution

Monthly

An optional content distribution layer where we extract the strongest insights from your long-form content assets and turn them into shorter snippets, published on social media so that your visibility compounds, audience trust is built, and your market reach is strengthened.

1. What types of businesses do you work with?

We work best with established brands that want to use YouTube as a customer acquisition channel and not just a place to upload videos.

Our ideal clients typically have:

A proven product or service
An existing sales process
A clear understanding of their target customer
The desire to host a repeatable series/show

We've worked across professional services, education, financial services, technology, and consumer-facing businesses.

The common thread isn't the industry - it's the desire to attract customers through valuable content rather than relying solely on paid advertising or outbound sales.

2. How do you differ from a typical content or video agency?

Most content and video agencies focus on producing content.

We focus on building a systematic customer acquisition channel.

Before discussing cameras, editing, or production, we focus on:

Business objectives
Audience strategy
Show format
Topic selection
Distribution
Calls-to-action
Customer acquisition pathways

The result is a YouTube show designed to support business growth as opposed to merely generating views.

3. Why do you focus on YouTube as the core platform?

Unlike most social platforms, YouTube content continues working long after it's published.

A great video can attract potential customers for months or even years through search, recommendations, and related content.

It also gives brands the opportunity to build trust at scale by consistently showing up where customers are actively looking for information, inspiration, and solutions.

We view YouTube as the foundation. From there, content can be repurposed across LinkedIn, email, newsletters, blogs, podcasts, and short-form social media.

4. How much time will this require from me?

Most clients spend:

1 hour per month in our content planning & alignment sessions
2-3 hours per month on recording
plus time for light reviews and approvals

That's 3 - 4 hours in total per month.

We handle the strategy, structuring, and all elements of execution so your involvement stays focused and efficient.

5. What kind of results should I expect and how soon?

This depends on your industry and whether or not you're starting this process from scratch.

Most clients begin seeing meaningful traction within 30 - 90 days, with stronger compounding results over time.

It's important to note that we do not promise quick-win or viral content. We promise:

Targeted visibility
Exposure to your offers through strategic call-to-action placement
More website traffic or email list subscriptions
Better-quality inbound enquiries
A loyal and ever-growing audience

The most significant results often come from consistency over time. Our goal is to help you build an asset that continues generating attention, trust, and opportunities long after each episode is published.

6. Can I use my own videographer or internal team for recording?

Absolutely. In fact, many of our clients already have internal teams/service providers to handle videography, editing, and design..

Jedi focuses on strategy, positioning, show development, topic creation, audience growth, and customer acquisition systems.

We're happy to collaborate with your existing team to help ensure every episode aligns with your business goals.

7. How do I know this is a good fit for my type of business?

The best fit is a business that wants to become a trusted source of information, education, inspiration, or entertainment within its category.

A discovery call is the fastest way to determine fit, but generally speaking, you'll get the most value if:

You have a defined target audience
You want to build long-term brand preference
Your company is established and you have an existing sales process
You're committed to consistency

If your goal is to create a sustainable customer acquisition channel rather than chase short-term marketing wins, there's a good chance we'll be a strong fit.

8. Why not just start a YouTube channel ourselves?

Most companies don't struggle to create content. They struggle to implement the right strategy, structure, and systems that lead to tangible results.

Most branded YouTube channels stall because of unclear positioning, weak topic selection, inconsistent publishing, poor audience targeting, ineffective packaging, and disconnected calls-to-action.

Our role is to help ensure your YouTube show becomes a business asset instead of just another marketing initiative.

Clients Love Jedi.

Brand Leadership Marketing:

"The Jedi team have successfully assisted me in building a fully functional and widely respected digital marketing service to our business and are our go-to partners for everything in this area. They’ve provided a large spectrum of services to us over the years, including a marketing/brand leadership strategy that's been well received by everyone in our business, all the way to top management and our Board.”

Linda Erasmus (Head of Marketing)

Thought Leadership Marketing:

"Jedi Marketing has revolutionised the way we think about marketing. Keke has been central to this mind shift, encouraging us to use other tools outside of emails and telephones. She is passionate about her work. Jedi Marketing operates more as a partner to your business and not just a supplier. They learn the ethos of your company and work at reflecting the very essence of who you are. The Jedi team have made me love social media and tap into the power of it!”

Tabea Kabinde (Commision of Employment Equity Chair)

Call-To-Action Marketing:

“Jedi Marketing has significantly improved our online presence, whilst positioning us in a way that is adding immense value!! I’d highly recommend Keke and her dynamic team to anyone looking to optimize their marketing efforts!”

Sanet Theron (Operations Director)

B2B Marketing Events:

"Enjoyed attending the State of Marketing event on Wednesday. Special thanks to @KekeletsoMoloto for your insights and tips. Really enjoyed your views on change marketing and minimalist marketing."

Sianne Carter (Marketing Officer)

GET IN TOUCH

and Wave Goodbye To:

❌ Working with agencies with limited marketing expertise, leaving you with lousy strategies that are miles away from your company goals.

❌ Settling for generic, one-size-fits-all marketing strategies that couldn't captivate a goldfish, let alone the buyers in your industry.

❌ Wasting money on flashy marketing tactics that are all show and no substance - which ultimately fail to make a real impact in your organisation.

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