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INNOVATION MEETS IMPACT

Edge Growth is a trailblazing powerhouse in the areas of Enterprise and Supplier Development and SME development in South Africa. Renowned for their unwavering commitment and sterling track record, they have left an indelible mark in their industry through their unwavering commitment to propelling small and medium-sized enterprises (SMEs) to unprecedented heights. 

 

THE CHALLENGE

Even with their industry-leading status, Edge Growth encountered significant hurdles in effectively showcasing their expertise and impact initiatives through online marketing. Their existing strategy struggled to attract and engage their desired corporate audience, limiting their potential for outreach. In addition to this, the company's management team had endured disillusionment due to negative experiences with agencies that overpromised but failed to deliver on their commitments. This history of unmet expectations left Edge Growth in search of a reliable partner to rejuvenate their online presence and navigate the complexities of digital marketing with a results-driven approach

 

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HOW THEY PARTNERED WITH JEDI FOR SUCCESS

In a strategic move to overcome these challenges, Edge Growth forged a partnership with Jedi Marketing to overhaul their digital marketing endeavors and position themselves authentically as industry leaders.

The Jedi team embarked on a comprehensive approach, delving into Edge Growth's wealth of expertise. Through meticulous collaboration, we identified subject matter experts within the organization and harnessed their collective knowledge to craft compelling messaging and establish a robust brand presence.

Our multifaceted collaboration combined a spectrum of services tailored to meet Edge Growth's specific needs. This included a brand leadership strategy, targeted LinkedIn campaigns, event marketing initiatives, and a thoughtfully curated content marketing strategy.

This holistic approach aimed not only to address immediate challenges but also to fortify Edge Growth's online presence, enabling them to engage effectively with corporate prospects and reaffirm their position as unparalleled industry experts.

THE OUTCOME

In implementing our tailored marketing and brand leadership initiatives, Edge Growth witnessed a significant increase in connection and engagement from their online audience. This success paved the way for a strong and lasting partnership between Jedi Marketing and Edge Growth.

Jedi Marketing continues to play a pivotal role in fortifying Edge Growth's brand presence, consistently delivering innovative strategies that resonate with their audience and forging connections with leaders and executives from top-tier corporate firms in South Africa. 

⬅️ This video clip gives you a glimpse of one of the many successful thought leadership events we've collaboratively executed, showcasing the tangible impact of our partnership.

 

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