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ABOUT THE FNB PROGRAMME'S

 

In 2022, FNB and Edge Growth joined forces to launch Vumela 4.0, an enterprise development fund with a mission to revolutionize financing solutions for South Africa's SMEs. This fund was created to support job creation and drive economic transformation through the development of small and medium-sized businesses.

As part of this initiative, the FNB Advancer and Growth Transformer programmes were born. (Designed to provide over 60 B2B businesses with unprecedented funding and unparalleled opportunities for growth).

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PARTNERING WITH JEDI FOR SUCCESS

With the crucial task of attracting B2B SMEs to join these prestigious programmes, the FNB  programme management team (Edge Growth) turned to Jedi for marketing support. We got to work – strategizing and orchestrating innovative digital marketing technologies and tactics to attract qualified applicants to the program.

(Note: While we have marketed various other enterprise development programs in the past, these two FNB  programs presented unique challenges. With a limited timeframe and a niche (B2B) market, Jedi had to think outside the box to find ways of generating applications).

 

THE OUTCOME

Through a systematic approach of digital outreach and targeted social media campaigns, we achieved exceptional results within a 6 weeks promotion period. In total 50+ high-value applications came flooding in - a testament to the effectiveness of our approach.

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Vumela 4.0 Launch